TECHRIIGOUR
Marketing and Visual Communication
Client
Techriigour is a Pune based startup. They offering AI based mobile advertising platform.
Problem
The client was launching their flagship product.
Solution
Based on our discussion with the client we realised that the target audience was very varied, ranging from extremely busy CXO level people to extremely busy proprietors of small businesses. The one theme that emerged very clearly was that the target audience was short of time and may not be very tech savvy.
We designed a short presentation which would explain the company and the product in not more than 5 to 10 minutes in simple language, mostly visual. We avoided all types of jargons and tech terminology to avoid scaring away the audience, especially, the small businesses.
Wize Careers
client
Wize Careers Consultants is a Pune based HR consultancy
problem
The client wanted to update their presentation to a state which would appeal to HR personnel of large MNCs.
solution
We studied their existing presentation. Thereafter we reworked the message to be conveyed, identified the main information and reworked the flow of the presentation.
We rehashed the entire presentation bringing it in line with their branding. We brought all the illustration styles to a uniform style in discussion with the client converting their presentation into a tight uniform presentation.
Tarmeh events
client
Tarmeh Events is an event management company based in Delhi.
Problem
The client needed to promote an upcoming event which was being organised in collaboration with Government agencies. The promotion required to encourage organisations to sponsor the event as well as participate in the event.
solution
As the client’s target audience were all high value customers, we suggested in person meetings for promotion.
We create the presentation which the client’s sales team would make to their target customers. Our emphasis was on presentations which were crisp, light on text, clear, and conveyed the message visually.
SV Kitchen
client
SV Kitchen is a Hyderabad based cloud kitchen.
problem
The client was launching a new business and needed a brand identity for the same.
solution
The client is a family-owned business and has strong religious beliefs. They wanted the deities to bless the business and be a part of the logo.
We delved into various motifs related to the Indian culture, and also simplified the image of the deity to create a logo which represented quality and reflected the Indian cultural roots. We chose red to represent the client’s passion for quality and blue to represent the dependability and quality of the food product.
Logo and Usage
Taom Aviation
client
Taom Aviation is based out of Hyderabad and operates “QuickJet” which is a fast-growing aviation logistics company.
problem
The client wanted to spread awareness about air safety among their employees.
solution
We suggested a quarterly safety newsletter which could be distributed to all employees online. Some copies could be printed and placed in their offices to let their customers know that the company was focussed on safety.
We designed their newsletter called the “QuickJet Safety Chronicles”.
Smish
client
Smish Enterprises is a Pune based manufacturer of ornamental stickers for automotive sector.
problem
Smish Enterprises is a Pune based manufacturer of ornamental stickers for automotive sector.
solution
We identified the issue to the inhouse designed catalogues and brochures which did not give a very professional feel. This impacted on the image of the client as a manufacturer and was affecting sales.
We designed brochure for them for both print as well as online distribution. The design was supplied as a high resolution PDF with printer markings for printing and as an optimised PDF for online distribution.
Quantum
CLIENT
Quantum Plus Technologies is a startup based out of NOIDA, DelhiNCR. They are manufacturer of smart technology based systems for defence and aerospace industry.
PROBLEM
The client was launching a new AI based product for surveillance and security.
SOLUTION
We discussed the product and the target audience with the client and suggested the creation of a brochure which could distributed online.
The number of pages and their layout was designed keeping in mind the optimum manner in which the pages would be displayed on screens of different sizes.
We also created the infographics for the brochure based on the use cases provided by the client. The brochure was delivered as an optimised PDF for easy distribution online.
Metas Adventist
client
Metas Adventist comprises a chain of educational institutions across India. Our client was their school in Surat, Gujarat.
problem
The client wanted to release their annual school magazine which show cased their school, their faculty, and the activities.
solution
We understood the school and started with the concept of the magazine which was to showcase the diverse capabilities of the school.
We advised the school about the layout, and page plan. Also we gave it the look of a commercial magazine as compared to a drab school magazine to attract and retain attention of the reader.
The magazine design was provided in PDF along with all printer markings for ease of printing.
client
Submarine School of Indian Navy.
problem
The Submarine School of Indian Navy conducts the very prestigious and demanding Commanding Officers Qualifying Course. They wanted a merchandise to be gifted to officers who successfully completed the course.
solution
It was suggested that the most visible merchandise would be a cap which could be worn exclusively by officers who had passed the course.
We came up with several suggestions depicting images related to submarine commanding officers. These included silhouettes of submarines with the word “Skipper” as well as depiction of submarine periscope and weapons used commanding officers along with the word “Skipper”.
Finally, the design which was selected was a submarine silhouette with “Skipper” written underneath.
Mechandise
HatchWay
client
Hatchway Glass Façade Solutions is a company based out of Pune. They manufacture glass facades, windows etc.
problem
The client was launching the TOSTEM series of products as well as the TOSTEM experience centres called TOSTEM Studio in Pune collaboration with Lixil, Japan.
solution
The client was launching the TOSTEM series of products as well as the TOSTEM experience centres called TOSTEM Studio in Pune collaboration with Lixil, Japan.
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Dhruba
client
Dhruba is an author, freelance writer, musician and software engineer.
problem
The client had written a novel and needed a cover design for the book to be published as an eBook as well as a printed novel.
solution
We went ahead and understood the concept of the novel and based on the same designed a cover which was attractive, unique and also conveyed the essence of the novel.
We created the cover illustrations digitally.
book cover
Cacador Foods
client
Cacador Food manufactures and sells processed Brinjal paste. The company is based out of Pune.
problem
The client wanted to spread awareness about their product and establish themselves as a leading brand in this niche.
solution
As part of the branding, it was decided to give away recipe books containing recipes of dishes created using brinjal paste. We wanted to cover recipes from across the world.
An attractive, coffee table style recipe book was designed for distribution at the Point of Sales.
APPL
client
M/s Anantshree Group of Companies is a manufacturer of quality bags and woven fabrics. The company is based out of Siliguri in West Bengal.
problem
The client needed creatives for running their digital marketing campaign. The specific requirement was for social media posts to be posted on company’s social media handles for various festivals.
solution
We studied the main festivals celebrated in the market of the client and generated a list of social media posts to be created.
To control costs, instead of creating posts of different sizes for various platforms, we arrived at a common post dimension which could be easily posted on multiple social media platforms as well as share using platforms like WhatsApp.
Thereafter we created various social media posts for different events/ festivals.
Social media posts
Avisa Consulting
client
Avisa Strategic Solutions is a startup consultancy providing technical and business consulting in Aerospace & Defence, Maritime, and Energy sectors.
The client is based out of Mumbai with offices across India
problem
The client was establishing a new brand and need material for communicating their services to their prospective clients.
They needed solutions which could be distributed physically as well as digitally.
solution
We, in discussion with the client, understood their business, the audience, and target market. We did a competitor analysis and based on the information we suggested the brand language comprising the brand colours, and typographical elements.
We thereafter designed a brochure for the company which could be printed for distribution.
We also created a brochure in optimised PDF for distribution online.
Anu Gupta
client
Dr Anu Gupta is an author, educator and social worker. She is the wife of an IDAS officer and mother of two.
problem
The client had written a novel and needed a cover design for the book to be published as an eBook as well as a printed novel.
solution
We went ahead and understood the concept of the novel and based on the same designed a cover which was attractive, unique and also conveyed the essence of the novel.
As the client was on a budget, the illustrations on the cover were created using generative AI tools.
Harding Holidays
Client
Harding Holidays is a travel company focussed on the Far East, East Asia and South Asia.
The company is based in Kolkata.
problem
The client was launching new services and wanted to market the same.
solution
We went ahead and understood the client’s business, competition, and audience. We zeroed on the USP and features of the new offerings. We suggested that the client spread the word digitally as well as physically.
We created brochures for the client which could be distributed at the POS as well as in travel trade shows.
We also created optimised PDF brochures which could be distributed digitally as an email campaign.