AMO is a non-profit, inter-services veteran organisation based in Satara, Maharashtra.

The organisation needed a brand to present itself to the veterans in the area.

AMO is an inter-services veteran’s organisation, we recommended the use of colours representing the Indian Tricolour and the colours of the three services. Also, as the organisation aimed to be a beacon for the welfare of the veterans, we suggested a theme for the logo which represented military embellishments and a fire to do something.

In addition to the logo, we also designed the branding collaterals like the letter-pad and business cards for the various office holders.